1% For The Planet
• A rapidly growing network of companies that give at
least 1% of their revenues to
environmental causes every year
• We use market forces to drive environmental change by inspiring companies
to give
• Founded in 2001 by Founded in 2001 by Yvon Chouinard,
founder and owner of Patagonia and Craig
Mathews, owner of Blue Ribbon Flies
• Craig and Yvon realized that their businesses were
growing not despite their giving but in part because of it. Also understood that
environmental progress is NGO driven
• They wanted other companies to experience the same business success
and increase support for environmental groups at the same time
• Thus, 1% For the Planet, an independent 501(c)(3), was born
• In March of 2005, Terry Kellogg joined as Executive Director
• In June of 2005, 1% opened its first international office in Australia
• Major 2005 events included Jack Johnson's album release and tour
and Yvon Chouinard's book release and tour
• Membership in 1% grew by more than 200% between December, 2004 and
February 2006, from 76 to more than 245 companies
•Now about 850 members in 25 countries, funneling nearly $10M annually into the hands of environmental NGOs all over the world
•The network has given over $30M and has enabled the important work of preservation and restoration of our natural environment
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